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TrackFunnels can receive activity from supported tools and display the UTM values associated with those actions. The available reporting view depends on the connected tool.
This guide explains where activity appears and how to interpret it. To connect a tool, follow its dedicated integration guide.

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Where each activity appears

An ActiveCampaign option for recording selected contact tags is under development and is not currently included in conversion reporting. When ActiveCampaign reports a link click, TrackFunnels compares the click’s UTM values with the values in Your Saved Links. If all UTM values match a saved row, its Clicks Received count increases by one.
The broader Channel selection is not used for matching. Channel only guides medium selection while a link is being built and is not stored afterward.
Clicks Received contains only matching ActiveCampaign link clicks. It does not include Calendly meetings or Jotform submissions. Editing a saved link preserves its historical click count. Future ActiveCampaign clicks are matched using the newly saved UTM values. As a result, a record edited after receiving clicks can contain activity collected under both its previous and current values.

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Calendly meetings

When Calendly is connected, recorded bookings appear as individual rows on the Calendly page. The table includes the UTM values Calendly supplies with each meeting. Meetings appear on this page irrespective of whether their UTM values match a link in Your Saved Links. Consequently, the Calendly table can include:
  • Meetings associated with a TrackFunnels link
  • Meetings carrying UTMs created elsewhere
  • Meetings for which Calendly did not return UTM values

Connect Calendly

Follow the Calendly integration guide to begin receiving booking activity.

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Jotform submissions

When Jotform is connected, recorded submissions appear as individual rows on the Jotform page. The table includes the UTM values Jotform supplies with each submission. Submissions appear irrespective of whether their UTM values match a saved TrackFunnels link.

Connect Jotform

Follow the Jotform integration guide to begin receiving form-submission activity.

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Why totals differ between pages

The Saved Links and tool-specific conversion pages answer different questions: Do not expect the totals to match. They represent different actions and use different reporting structures.

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Attribution depends on the connected tool

TrackFunnels can report only the UTM values supplied by ActiveCampaign, Calendly, or Jotform. Whether a conversion contains UTMs depends on how the link was used and what the connected platform returns. There is no separate TrackFunnels attribution window for these records. Timing and attribution availability depend on the connected platform and its response.
A conversion without UTM values is still a recorded conversion on its tool-specific page, but TrackFunnels cannot infer campaign attribution that the connected platform did not provide.

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Use consistent values for reliable matching

ActiveCampaign click matching depends on exact UTM values. Capitalization and naming variations can prevent an activity from matching the intended saved row. For example:
These should not be assumed to represent the same campaign. Reuse suggestions from your account history when building links. Learn more in Integrating UTM Tracking with CRM and Lead Management and Multi-Touch Attribution and UTMs.

Manage Saved Links

Review ActiveCampaign click counts and the UTM values associated with each link.

ActiveCampaign Integration

Configure ActiveCampaign link-click tracking.

Calendly Integration

Connect TrackFunnels with Calendly booking activity.

Jotform Integration

Connect TrackFunnels with Jotform submissions.