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This guide takes you from account creation to your first tagged URL. You’ll select the marketing channel, choose a relevant medium, enter your campaign details, and generate a link that can be used in an ad, email, social post, or other marketing placement.
1

Create a free account

Go to TrackFunnels Registration page and simply register with your name, email and password. No credit card required. Confirm your email address to activate your account.
Your free account gives you full access to the UTM Link Builder, Saved Links dashboard, and consistency rules right away — no trial period, no expiry.
2

Open the UTM Link Builder

After logging in, you’ll be greeted directly by the UTM Link Builder form. 
Before starting to generate the link, take a moment to think how you would want to classify traffic coming from this link - is it Paid traffic, Social or other advertising. Get a consensus on the campaign name this link belongs to with the rest of your team.
3

Select the marketing channel

Start by selecting the channel that best represents where the link will be used.Available channels include options such as:
  • Paid Search
  • Social
  • Email
  • Affiliates
  • Referral
  • Display
  • Other Advertising
  • Organic
Your channel selection determines which medium options TrackFunnels presents in the form.
Channel is selected first because it provides the context for utm_medium. This helps people creating similar links follow the same classification structure instead of inventing medium values from memory.
4

Enter the destination and campaign details

Complete the remaining fields in the form. The table below explains what each field represents and provides a concrete example:As you fill in each field, TrackFunnels builds the tagged URL in real time at the bottom of the form:
If TrackFunnels suggests a previously used value, select it instead of entering the same value again. Suggestions are based on the links already saved in your account and help prevent small naming variations. Reuse the same campaign name across links belonging to the same initiative. Use utm_content when you need to distinguish between creatives, placements, or calls to action.
5

Review the generated URL

Before you copy your link, check that:
  • The destination URL is correct
  • The selected channel represents the marketing activity
  • The source identifies the actual platform or sender
  • The medium matches the selected channel
  • The campaign name matches the name used on related links
  • Optional content or keyword values are understandable
This short review helps prevent errors before the URL is published and starts collecting traffic.
In Pro Plan, you can also configure consistency rules in your account settings. Set them once and they apply to every link your entire team builds.
6

Save, copy and use your UTM link

Once all fields pass validation, click Copy Link to copy the complete tagged URL to your clipboard. Or use “Save & Copy Your Link” button to save the new URL in your account:Saved links are stored in your Saved Links dashboard so you can return to them later. From there you can search, filter, copy, or share any previously created link — no need to rebuild it from scratch next time.
Once your links are saved to your account and starts building a history, TrackFunnels’ UTM link builder begins to auto-suggest utm field values so you do not have to remember campaign names when recreating links. Simply select from previously used values. This avoids guesswork in nomenclature/taxonomy - another safeguard to enforce consistency.
Your first saved link starts building your account’s UTM history. As that history grows, TrackFunnels begins suggesting previously used UTM values when you create new links. You can select an existing value instead of typing it again from memory. For example, suppose your account already contains this campaign name:
When you create another link for the same campaign, TrackFunnels can suggest spring_sale. Selecting it prevents accidental variations such as:
This is particularly useful when:
  • One campaign uses links across several channels
  • Several creatives belong to the same campaign
  • Recurring emails or social posts use an established taxonomy
  • Multiple team members create links in the same account
Before entering a new UTM value, check whether the value you need is already suggested. Reusing the existing entry keeps related traffic grouped together in GA4.
Suppose you are creating a destination URL for a Google paid-search campaign. Use the following values: The resulting URL will follow this structure:
When someone clicks the link, GA4 can use these values to identify the source, medium, and campaign associated with the visit.

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Why TrackFunnels asks for the channel first

A conventional URL builder gives users an empty medium field. One person might enter cpc, while another enters ppc or paid-search. TrackFunnels first asks the user to classify the activity as Paid Search. It can then provide the relevant medium option instead of requiring every user to remember the classification convention. This is how the channel-first workflow reduces inconsistent medium values at the point of link creation.

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What’s next?

Now that your first UTM link is ready, explore the rest of what TrackFunnels offers:

Full UTM Link Builder Course

Become an expert at UTM governance at your organization. Learn hundreds of scenarios and best practices on UTMs - bulk creation, consistency rule configuration, and team sharing.

Email Tracking Pixels

Track email opens in GA4 using the Measurement Protocol. Step-by-step setup guide for Pro plan users.

Integrations

Connect ActiveCampaign, Calendly, and Jotform to attribute conversions and bookings back to your UTM links.

FAQ

Answers to the most common questions about UTM parameters, GA4 attribution, plan limits, and account setup.

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Need Help?

Have a question or need a hand getting set up? Reach out directly at [email protected] — we’re happy to help.