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This guide walks you through everything you need to go from zero to your first clean, GA4-ready UTM link in under five minutes. You’ll create a free account, fill in your campaign details, let TrackFunnels enforce your consistency rules, and walk away with a link you can drop straight into an ad, email, or social post.
1

Create a free account

Navigate to trackfunnels.com/utm-links-builder and click Sign Up Free. No credit card is required. Fill in your name, email, and a password, then confirm your email address to activate your account.
Your free account gives you full access to the UTM Link Builder, Saved Links dashboard, and consistency rules right away — no trial period, no expiry.
2

Open the UTM Link Builder

After logging in, select UTM Link Builder from the main navigation. This opens the link-building form where you’ll enter your destination URL and campaign parameters.
3

Fill in your campaign details

Complete the fields in the form. The table below explains what each field represents and provides a concrete example:
FieldRequired?What to enterExample
Destination URL✅ YesThe full URL you want to send traffic tohttps://yoursite.com/landing
Source✅ YesThe platform or publisher sending trafficgoogle, newsletter, linkedin
Medium✅ YesThe marketing channel typecpc, email, social
Campaign✅ YesThe campaign namespring_sale, q3_launch
Term☑ OptionalThe paid keyword you are bidding onrunning+shoes
Content☑ OptionalA label to differentiate ads or linksbanner_v2, text_link
As you fill in each field, TrackFunnels builds the tagged URL in real time at the bottom of the form:
https://yoursite.com/landing?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale
4

Apply consistency rules

Before you copy your link, TrackFunnels automatically runs your configured consistency rules against the values you entered. Common rules include:
  • Auto-lowercasing — converts Google to google so GA4 never sees duplicate sources that differ only by case.
  • Approved value lists — flags or blocks any source, medium, or campaign name that isn’t on your team’s approved list.
  • Naming conventions — enforces separators (e.g., underscores instead of spaces) so values are human-readable in GA4 reports.
If a value fails a rule, TrackFunnels highlights the field and tells you exactly what to fix before the link is generated. This keeps your GA4 data clean without requiring every team member to memorize the style guide.
You configure consistency rules in your account settings. Set them once and they apply to every link your entire team builds.
5

Copy and use your UTM link

Once all fields pass validation, click Copy Link to copy the complete tagged URL to your clipboard. Paste it directly into:
  • A Google Ads or Meta Ads destination URL field
  • An email campaign CTA button
  • A social media post or bio link
  • Any other channel where you need attribution data
TrackFunnels automatically saves every link you generate to your Saved Links dashboard. From there you can search, filter, copy, or share any previously created link — no need to rebuild it from scratch next time.
Use the Labels field in the Saved Links dashboard to tag links by campaign, channel, or team member so they’re easy to find later.

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What’s next?

Now that your first UTM link is ready, explore the rest of what TrackFunnels offers:

UTM Link Builder — Full Guide

Deep-dive into saved links, bulk creation, consistency rule configuration, and team sharing.

Email Tracking Pixels

Track email opens in GA4 using the Measurement Protocol. Step-by-step setup guide for Pro plan users.

Integrations

Connect ActiveCampaign, Calendly, and Jotform to attribute conversions and bookings back to your UTM links.

FAQ

Answers to the most common questions about UTM parameters, GA4 attribution, plan limits, and account setup.