What is TrackFunnels?
UTM parameters are short snippets appended to a URL that tell Google Analytics 4 where a visitor came from. A typical tagged URL looks like this:| Parameter | Purpose | Example |
|---|---|---|
utm_source | Identifies the traffic source | google, newsletter |
utm_medium | Identifies the marketing channel | cpc, email |
utm_campaign | Names the campaign | spring_sale |
utm_term | Captures the paid keyword (optional) | running+shoes |
utm_content | Differentiates ads or links (optional) | banner_v2 |
Google and another types google, GA4 counts them as two separate sources. Multiply that across a whole team and you end up with fragmented reports that make reliable attribution nearly impossible. TrackFunnels solves this with consistency rules — enforced at the point of link creation — so everyone on your team always produces the same, clean values.
Key Features
UTM Link Builder
Build, save, and manage tagged URLs from a simple form. All generated links are stored in your Saved Links dashboard for easy reuse and sharing.
Email Tracking Pixels
Generate GA4 tracking pixels to measure email opens via the Measurement Protocol. Available on the Pro plan.
Integrations
Connect TrackFunnels with ActiveCampaign, Calendly, and Jotform to attribute form submissions and bookings back to your UTM links. Available on the Pro plan.
Consistency Rules
Enforce auto-lowercasing, approved value lists, and naming conventions so every link your team generates passes through the same quality gate.
Plans
Free plan — Full access to the UTM Link Builder, Saved Links dashboard, and consistency rules. No credit card required.Pro plan — Everything in Free, plus email tracking pixels for GA4, and third-party integrations (ActiveCampaign, Calendly, Jotform). Upgrade at trackfunnels.com.
Need Help?
Have a question or need a hand getting set up? Reach out directly at [email protected] — we’re happy to help.